In a recent test, a group of self-professed audiophiles were unable to discern the difference in sound quality between a rig set up with Monster cables, and other wired with coat hangers. Next time you consider shelling out extra money for premium products, take a moment to consider whether or not that premium quality is just a perceived reality created by marketing tactics.

Elsewhere: Engadget, Boing Boing, Consumerist.